WJLA on Television
Television is the dominant medium for reaching, educating and motivating consumers, with an overwhelming positive perception among adults 18 and older. It continues to be the most persuasive, engaging and influential way to reach consumers and is the primary source for information about products and brands. WJLA's total household viewership is over 2 million with viewers' average income over $100,000, and 62 percent have a 4-year college degree or higher.2

WJLA Online
WJLA is committed to delivering the same quality reporting online as it does on television. Attracting over 630,000 unique visitors and 6.5 million page views per month,3 WJLA offers increased outreach and effectiveness online.

2Nielsen May 2012 DMA Quarterly UEs
3comScore June – Aug 2012 3-month average Media Metrix
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